ARIOSTEA
Vanguard by Tradition

Lead Art Director

A new brand narrative, for Ariostea—an innovative leader in porcelain stoneware.

Starting with the materiality and formation of stoneware, we crafted a metaphorical journey that begins at its natural origins, progresses through advanced technology, and culminates in the human living space. The brand’s new accent color weaves through the film, referencing the immense pressure and heat central to Ariostea’s innovative production process.

Role: Lead Art Director

Anti Studio